Saturday, January 30, 2010
Is Keith Olbermann in Trouble? Ratings Down 44%
"Ratings for Olbermann's Countdown have been soft recently, and the 8 p.m. shows on CNN and HLN have narrowed the gap. In the important demographic of adults 25 to 54 -- the group advertisers are looking to reach -- Countdown was down 44% year-over-year in January. It averaged 268,000 viewers in that demo, only 3,000 more than Nancy Grace's show on HLN, and 12,000 more than CNN's Campbell Brown. Fox News's O'Reilly Factor dominated the hour with 964,000 viewers age 25 to 54, and was the only cable news show in the time period to increase its audience, by 55%."
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